Banner Banner Banner Banner Banner Banner

World Marketing Summit

November 15, 2017

Metro Toronto Convention Center

Professor Philip Kotler Welcomes You

ABOUT

World Marketing Summit was founded in 2011 by Professor Philip Kotler: THE FATHER OF MODERN MARKETING. As one of the most prestigious platforms for marketing professionals, World Marketing Summit aims at initiating global movements through marketing strategies that change human behavior leading to a positive impact on society for future generations. In our new world of innovation and disruption without precedents, 'What is the New Role of Marketing?'

6 REASONS WHY YOU SHOULDN’T MISS WORLD MARKETING SUMMIT:

IS MARKETING DEAD?

NEW MARKETING STRATEGIES FOR DISRUPTIVE TIMES

KEYNOTE SPEAKERS

Dr. Moran Cerf

Dr. Moran Cerf

Professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university.

Dr. Cerf is also a member of the institute on complex systems, and visiting faculty at the MIT Media Lab.

Prof. Philip Kotler

Prof. Philip Kotler

Distinguished Professor of International Marketing at the Kellogg School of Management.

Widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing.

Laura Ries

Laura Ries

Advertising and branding consultant at Ries & Ries

22 Immutable Laws of Branding, 11 Immutable Laws of Internet Branding and The Origin of Brands

Featured Panelists

Janet (Jan) De Silva

Janet (Jan) De Silva

President & CEO,
Toronto Region Board of Trade

Nyla Ahmad

Nyla Ahmad

Senior Vice-President Enterprise Marketing & Planning,
Rogers Communications

Milos Vranesevic

Milos Vranesevic

SVP, North America Marketing Services, Canada Marketing and Communications,
Mastercard

PROGRAM

08:00 Registration and Welcome
09:00 Welcome Address by the Chairman
09:10 Opening Keynote Professor Philip Kotler, Father of Modern Marketing & Distinguished Professor of International Marketing, Kellogg School of Management
10:15 Networking and Coffee Break
10:45 Interactive Panel Discussion:
Marketing in Today’s Disruptive World

Moderator: Janet (Jan) De Silva, President & CEO, Toronto Region Board of Trade

Panelists:
Nyla Ahmad, SVP, Enterprise Marketing, Rogers Communications
Milos Vranesevic, SVP, North America Marketing Services, Canada Marketing and Communications, Mastercard
11:30 Keynote Speaker Moran Cerf, Professor of Neuroscience and Business, Kellogg School of Management and Neuroscience Program at Northwestern University
12:15 Interactive Panel Discussion:
The Academy Vision: Future of Marketing
Presented by Kotler Impact
13:00 Networking Lunch and VIP Session
14:30 Interactive Panel Discussion:
The Future of Marketing in Canada
Moderator: John Wiltshire, President & CEO, Canadian Marketing Association
15:15 Closing Keynote Laura Ries, Advertising and Branding Consultant, Ries & Ries and Author of the Book ‘BATTLECRY’
16:15 Felicitation of Brands by Professor Philip Kotler
16:30 Close of World Marketing Summit 2017 and announcement of 2018 dates

Partners

Founding Partners

Partners

Presented By

Partner - Kotler Impact Partner - MCI

Register

Registration fee for Partner members:

Summit Fees Full Registration Early bird fee Until October 13, 2017 Regular fee October 14, 2017
to November 15, 2017
* WMS Partner CAD $495 + HST CAD $695 + HST
* WMS VIP Partner
(with Lunch & Special Session)
CAD $1095 + HST CAD $1095 + HST
* This category requires a special code

Registration fee for non-members:

Summit Fees Full Registration Early bird fee Until October 13, 2017 Regular fee October 14, 2017
to November 15, 2017
Delegate CAD $595 + HST CAD $895 + HST
VIP Delegate
(with Lunch & Special Session)
Code: WMS17VIP
CAD $1095 + HST CAD $1295 + HST