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World Marketing Summit

November 15, 2017

Metro Toronto Convention Center

WELCOME MESSAGE

Dr. Moran Cerf

Prof. Philip Kotler

Laura Ries

ABOUT

World Marketing Summit was founded in 2011 by Professor Philip Kotler: THE FATHER OF MODERN MARKETING. As one of the most prestigious platforms for marketing professionals, World Marketing Summit aims at initiating global movements through marketing strategies that change human behavior leading to a positive impact on society for future generations. In our new world of innovation and disruption without precedents, 'What is the New Role of Marketing?'

6 REASONS WHY YOU SHOULDN’T MISS WORLD MARKETING SUMMIT:

IS MARKETING DEAD?

NEW MARKETING STRATEGIES FOR DISRUPTIVE TIMES

KEYNOTE SPEAKERS

Dr. Moran Cerf

Dr. Moran Cerf

Professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university.

Dr. Cerf is also a member of the institute on complex systems, and visiting faculty at the MIT Media Lab.

Prof. Philip Kotler

Prof. Philip Kotler

Distinguished Professor of International Marketing at the Kellogg School of Management.

Widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing.

Laura Ries

Laura Ries

Advertising and branding consultant at Ries & Ries

22 Immutable Laws of Branding, 11 Immutable Laws of Internet Branding and The Origin of Brands

Featured Panelists

Alex Glinka

Alex Glinka

Chief Technology Officer,
The Leaders Expedition

Andres Ibañez

Andres Ibañez

Associate Dean for International Affairs and Executive Education,
Pontificia Universidad Catolica de Chile

Brian Rotszteinn

Brian Rotsztein

President,
Canadian Internet Marketing Association

Chris Stamper

Chris Stamper

Senior Vice President, Metro East Region,
TD Canada Trust

John Wiltshire

John Wiltshire

President & CEO,
Canadian Marketing Association

Katia Houbiguian

Katia Houbiguian

Chief Marketing Officer,
Microsoft Canada

Milos Vranesevic

Milos Vranesevic

SVP, North America Marketing Services, Canada Marketing and Communications,
Mastercard

Nyla Ahmad

Nyla Ahmad

Senior Vice-President Enterprise Marketing & Planning,
Rogers Communications

Sabrina Geremia

Sabrina Geremia

Country Director,
Google Canada

Susan Krashinsky Robertson

Susan Krashinsky Robertson

Media & Marketing Reporter,
Globe & Mail

Tony Johnstone

Tony Johnstone

Chief Brand Officer,
DDB

Jason Thomson

Jason Thomson

Instigator, Jigsaw and Creative Director
MCI Group Canada

PROGRAM

08:00 Registration and Welcome
09:00 Welcome Address by the Host: Jason Thomson, Instigator, Jigsaw and Creative Director, MCI Group Canada
09:10 Welcome Note from Kotler Impact: Dr. Fahim Kibria, Chief Marketing Officer
09:20 Opening Keynote Professor Philip Kotler, Father of Modern Marketing & Distinguished Professor of International Marketing, Kellogg School of Management
10:20 Interactive Panel Discussion:
Marketing in Today’s Disruptive World

Moderator: Susan Krashinsky Robertson, Media & Marketing Reporter, Globe & Mail

Panelists:
Nyla Ahmad, SVP, Enterprise Marketing, Rogers Communications
Milos Vranesevic, SVP, North America Marketing Services, Canada Marketing and Communications, Mastercard
Brian Rotsztein, President, Canadian Internet Marketing Association
11:15 Keynote Speaker
Using the Brain in Business: How it helps Businesses Improve their Access to the Customer Mindset
Moran Cerf, Professor of Neuroscience and Business, Kellogg School of Management and Neuroscience Program at Northwestern University
12:15 Networking Lunch and VIP Session For VIP Delegates Only
13:45 Interactive Panel Discussion:
How Artificial Intelligence and Machine Learning Has Transformed Today’s Marketing Efforts

Moderator: Laura Ries, Advertising and Branding Consultant, Ries & Ries and Author of the Book ‘BATTLECRY’

Panelists:
Katia Houbiguian, Chief Marketing Officer, Microsoft Canada
Alex Glinka, Chief Technology Officer, The Leaders Expedition
Andres Ibañez, Associate Dean for International Affairs and Executive Education, Pontificia Universidad Catolica de Chile
14:45 Refreshments and Networking Break
15:15 Interactive Panel Discussion:
The Future of Marketing in Canada

Moderator: John Wiltshire, President & CEO, Canadian Marketing Association

Panelists:
Sabrina Geremia, Country Director, Google Canada
Chris Stamper, Senior Vice President, Metro East Region, TD Canada Trust
Tony Johnstone, Chief Brand Officer, DDB
16:15 Closing Keynote
Positioning in the 21st Century: IT’S HAMMER TIME
Laura Ries, Advertising and Branding Consultant, Ries & Ries and Author of the Book ‘BATTLECRY’
17:15 Felicitation of Brands by Professor Philip Kotler
17:30 Close of World Marketing Summit 2017

FOUNDING PARTNERS

PARTNERS

STRATEGIC PARTNER

CMO COUNCIL

ASSOCIATION PARTNER

CCBC

COMMUNITY PARTNERS

The DMZ CFCML | Ideaboost Canada Media Fund Invest Ottawa

ACADEMIA PARTNERS

WMA SMA Rotman Marketing Association TMA

MEDIA PARTNERS

PRESENTED BY

Kotler Impact MCI

Register

Registration fee for Partner members:

Summit Fees Full Registration Early bird fee Until October 13, 2017 Regular fee October 14, 2017
to November 15, 2017
* WMS Partner CAD $495 + HST CAD $695 + HST
* WMS VIP Partner
(with Lunch & Special Session)
CAD $1095 + HST CAD $1095 + HST
* This category requires a special code

Registration fee for non-members:

Summit Fees Full Registration Early bird fee Until October 13, 2017 Regular fee October 14, 2017
to November 15, 2017
Delegate CAD $595 + HST CAD $895 + HST
VIP Delegate
(with Lunch & Special Session)
Code: WMS17VIP
CAD $1095 + HST CAD $1295 + HST